Cristiana Boccassini, Global Chief Creative Officer Publicis Italia and Le Pub, has been named among the best creative talents in the world by Adweek, which has included her in the global ranking Creative 100 2021. The ranking by Adweek, one of the most important creativity magazines in the world, celebrates the most fascinating and esteemed minds of today, ranging from the most influential icons to emerging game-changers.   Boccassini joined Publicis Italy as Executive Creative Director in 2011 working alongside creative partner Bruno Bertelli with whom she leads the global Heineken account. They bear her signature award-winning global projects created for Diesel, Renault and Nestlé. In 2018, she became Chief Creative Officer of the agency for Italy, leading the creativity of the Milan and Rome offices. Her work has won numerous awards including 61 Cannes Lions. Among the latest works to gain numerous awards is Diesel's short film "Francesca" made for Pride Month 2020, which celebrates the freedom to be yourself and live the life everyone wants.   Cristiana Boccassini is the only Italian in the 2021 ranking and joins the likes of Chinese director Chloè Zhao winner of the 2021 Oscar for Nomadland.                   Back to news