Publicis Italy | Le Pub won the title of Third Agency of the Year. An extraordinary edition with a total of 24 Lions, including 2 Gold, 11 Silver, and 11 Bronze. The Night Is Young campaign for Heineken reached the highest step of the podium conquering 6 Lions: 2 Gold (Health & Wellness, Film), 1 Silver (PR), and 3 Bronze (Film, Social & Influencer, Direct). The Virtual Heineken Silver was awarded with 4 Lions including 3 Silver (Social & Influencer, Digital craft, Brand Experience & Activation) and 1 Bronze (Social & Influencer). The Unwasted Beer campaign for Heineken scored 4 Lions counting 2 Silver (Creative Strategy, Brand Experience & Activation) and 2 Bronze (Outdoor, Creative B2B). Heineken Boycott Ads earned a total of 3 Lions, 1 Silver (Direct) and 2 Bronze (Brand & Experience Activation, Mobile). The agency took home also 1 Silver in Outdoor with Heineken Spain OOH, 1 Bronze in Creative Strategy with Shutter Ads and 1 Bronze in Film with A Lockdown Love Story. Lastly, the Bottega for Bottegas project scooped 2 Silver Lions in Brand Experience & Activation, while The Sound of Stories campaign for Netflix collected 1 Silver in Social & Influencer, and Powerade Pause is Power campaign (the result of joint work between Publicis Italy, Publicis Mexico, Leo Burnett Chicago and Digitas New York) got 1 Bronze in the same category. The Cannes Lions International Festival of Creativity has been championing creative excellence since 1954 with the goal of providing a global destination and the definitive benchmark for creativity that drives progress. Back to news