19 06 2024
LePub triumphs at the Cannes Lions International Festival of Creativity. The agency heralds an incredibly successful 2024 edition with a total of 26 Lions, including 1 Grand Prix, 6 Gold, 11 Silver and 8 Bronze.
Highlights include the avalanche of success with Philips’ Refurbish campaign, taking home the Grand Prix in the Creative Business Transformation category, which celebrates the creative thinking that drives businesses forward.
Huge cheers for the Heineken® brand which achieved a 20 Lion wins counting 6 Gold, 8 Silver, and 6 Bronze. The most awarded project was the Heineken Pub Museums, created by LePub Milan & Publicis Ireland, which scored 4 Gold and 4 Silver Lions across multiple categories (Outdoor, Brand Experience & Activation, Creative B2B, Audio & Radio, and Direct). The Heineken 150 years of Whateverken, crafted by LePub Milan and LePub Amsterdam, scooped 1 Gold and 1 Silver in Direct, as well as 1 Bronze in Creative Strategy. The Bar Experience project, led by LePub Milan & LePub Amsterdam, collected 1 Gold Lion in PR, 1 Silver in Brand Experience & Activation, and 1 Bronze in Creative Strategy. Great results also for Heineken Out of Home Matches which picked up 1 Silver in Media, and The Social Swap campaign by LePub Milan which deserved 1 Bronze in Social & Influencer; The Gaming Fridge project by LePub Milan & LePub São Paulo, which won 1 Silver and 1 Bronze in the Entertainment Lions for Gaming category, and The LaundroMatch campaign, signed by LePub Milan & LePub Singapore, which got 1 Bronze in the Outdoor category. Backing the Bars case (LePub Milan, LePub São Paulo, LePub Amsterdam, Publicis Ireland, and Publicis Argentina) earned 1 Bronze Lion in the Creative B2B category.
Outstanding recognition for the New Balance Heaviest Jersey campaign by LePub São Paulo, winning 1 Silver in the Brand Experience & Activation category. Bottega Veneta client secured major awards with 1 Silver in the Luxury & Lifestyle category for the Bottega for Bottegas project signed by LePub Milan. Also, LePub Amsterdam's Trust the Twistcampaign for Oreo gained 1 Silver and 1 Bronze in the Brand Experience & Activation and Direct categories respectively, and LePub São Paulo's Last Drop campaign for Heinz was awarded 1 Bronze Lion in Print & Publishing.
The Cannes Lions International Festival of Creativity has been championing creative excellence since 1954 and aims to establish a global destination and the definitive benchmark for creativity that drives progress. Back to news