The Drum World Creative Rankings 2020, is the complete guide to creative excellence in advertising and marketing globally. In the 2020 edition, Cristiana Boccassini, CCO of Publicis Italia, was ranked first among the most awarded female Chief Creative Officers in the world.

Cristiana Boccassini, CCO Publicis Italia, declares: “I am very proud of this recognition. When it comes to diversity it is not just a question of gender but it is the ability to mix different personalities, backgrounds and cultures. In the agency we have people from all over the world with over 40 countries. My advice for women who want to take this path? Surround yourself with talented, enterprising people capable of giving you support and pointing you in the best direction to achieve the best possible creative result ”.

Publicis Italia is confirmed as one of the most awarded creative agencies in the world and, with this new recognition of its CCO, demonstrates how the values ​​of diversity and inclusion are organically an integral part of the agency’s working model.

In The Drum World Creative Ranking 2020, Publicis Italia ranks in twelfth place among the most awarded agencies in the world.

Watch the ad at this link.

“Greta Thunberg is a phenomenon. And brands and marketers can learn something from her.” Our CEO and Global CCO Bruno Bertelli on Greta Thunberg’s relevance in the world of advertising. Check the full piece on Ad Age

PUBLICIS WINS THE GRAND PRIX, 12 GOLD, 7 SILVER AND 5 BRONZE AND IS NAMED AGENCY OF THE YEAR

Diesel, Heineken, Leroy Merlin, Coca-Cola and Renault were awarded the highest accolades.

Publicis Italy returns again to the top level of the ADCI Awards and for the second consecutive year is named Agency of the Year, winning the Grand Prix with Diesel Hate Couture. Diesel also picks up the prize for Best Client. In addition to the Grand Prix, Publicis Italia takes home 24 awards, of which 12 are gold, 7 silver and 5 bronze.

Five Gold and two Silver go to Diesel Hate Couture, three Gold to Diesel SID: BIZ, one Gold, one Silver and one Bronze to Diesel Be to Follower, and two Silver for the Mustafa Diesel Campaign. Publicis Italy also brings home a Gold with the Heineken Unmissable Campaign, a Gold and Silver with Coca-Cola The Sign, a Gold and Bronze with Leroy Merlin Lessons For Good, and a Bronze with Renault Tokio Stories.

New York, September 25.

We’re not sure you heard it, but the Clio Awards took place last night. Oh, what a night!
We took home the #GrandPrix for our “Lessons for Good” campaign for Leroy Merlin,

Great job, team!

Great ideas do not exist: creativity never comes suddenly, but is a set of small steps, of small conflicts. – The Small Bang Theory, this is the title of Bruno Bertelli’s speech at TED in Verona that reveals his idea of ​​creativity.

WATCH HERE THE FULL VIDEO

One Show Awards by The One Club for Creativity honored our work with Diesel: Go With the Fake earned 3 Golds and 2 Silvers, while Ha(u)te Couture received 1 Silver and 4 Merits. Can’t wait for the next One!

WARC’s brand new Best of the Best ranking named us the third agency in Europe. We are very proud, but we will not relax just yet. Publicis Groupe was named second best Network, so cheers for the whole family.

Humans will always be emotional creatures, says our CEO and global CCO Bruno Bertelli. Stories keep us engaged and make announcements memorable. Here are three secrets to creating emotional advertisements, told by the man himself.

Read the interview

The WARC Creative 100 ranking is out and Publicis Italia is the eleventh best agency in the world, which makes us the best agency in our network. Our #GoWithTheFake campaign for Diesel entered the world top 10 and the Italian fashion company finished 8th in the Top Brands ranking.