Publicis Italy was awarded with three Golds, five Silvers and two Bronzes at the ADCI Awards 2021. Again this year we are very proud of our team’s work!
The three Gold were assigned to Playlist Timer for Barilla in the categories “Postcast, streaming and voice supports”, “Direct Marketing – Digital and Social” and “Branded Content Audio Driven”; the campaign was particularly appreciated, winning two Silver in the “Data Driven Audiences” and “Innovative media use” categories, too.
Netflix “No Spoiler Heist” campaign got two Silvers in “Unconventional” (Outdoor) and “Events, Brand Experiences and Stunt” (PR). Good result also for Abbracci Mulino Bianco, which was awarded with one Silver (Digital & Social Media Driven No Profit) and one Bronze (PR No Profit).
Lastly, Celebrations Holidays as usual for Heineken got one Bronze in “Tv & Cinema” category.

Last Friday night, Publicis Italy was awarded with six Grand Prix, seven Golds, two Silvers and four Bronzes at the Golden Drums, thanks to six campaigns: Shutter Ads, We’ll meet again and Super League for Heineken, Enjoy before returning and Francesca for Diesel, Playlist Timer for Barilla.

These recognitions crown us as Agency of the Year for the second consecutive year.

The six Grand Prix were assigned to Shutter Ads (One Channel – Food & Drinks), Enjoy before returning (Omnichannel – Engagement, Brand Building and Activation) and Francesca (One Channel – Retail & Public Services and Craft – Direction).
Shutter Ads also won two Goldens in the Omnichannel section in Engagement and Covid-19 categories, while Enjoy before returning was awarded one Gold and one Bronze in Integrated sport and fashion category (Omnichannel) and Original music (Craft) respectively. Francesca got three Golds in the Craft section: Casting, Cinematography, Sound, Design & Adapted Music.

Excellent result also for Playlist Timer, which won two Bronzes in Digital, Mobile and Technology section (Digital & Mobile Creativity, Streaming/Downloadable Creative Content and Podcasts).

We’ll meet again was awarded one Silver in the Omnichannel section in Film/Food& Drink category, one Silver (Adapted music) and one Bronze (Direction) in the Craft section.

Lastly, Super League got a Gold in the Creative Business Excellence section in the Real time action content category.

Check the news on Golden Drum.

Mihnea Gheorghiu assumes the role of Co-CCO of Publicis Italy and Le Pub Amsterdam.
In his new role, he will join CCO Cristiana Boccassini in the creative leadership across all agencies’ clients.
Gheorghiu joined Publicis Italy in 2017 as Global Creative Director working alongside with Bruno Bertelli and Cristiana Boccassini and overseeing global projects for Heineken and Diesel. Over the years, he contributed substantially to strengthening the creative excellence of the agency.
Check the full news on Ad Week.

What’s worse than waiting months for the next season of your favorite TV series? Seeing spoilers as soon as it’s released. For our latest Netflix campaign we set up a “no spoiler zone” for the most dreaded Italian spoiler maker.
To launch volume 1st of the last part of “Money Heist”, we put the spoiler makers on a plane, far away from the Internet, for the duration of the first five episodes of the last part of Money Heist. Five hours that allowed millions of fans on the ground to view the series finally free of spoilers while remaining an unforgettable experience for those who were on board: the one and only time anybody would have wanted to be taken hostage by the gang.

Read more on Ad Week.

Publicis Italy won the titles of Second Agency of the Year and Best Agency in the Communication Track at Cannes Lions 2021.
An extraordinary edition with which we get a total of 30 Lions, including 1 Titanium and 1 Grand Prix.

For the first time in the history of Publicis Worldwide, in fact, Publicis Italy won the Titanium, the most covered award dedicated to projects that change the rules of communication, marking a turning point and making the industry evolve.
The Titanium was awarded to “Enjoy Before returning” by Diesel. The campaign, inspired by the worldwide phenomenon of wardrobing, won, in addition to the Titanium, another 7 Lions, including 3 Gold in the PR, Direct and Brand Experience categories respectively; 1 Silver in Creative Ecommerce; 3 Bronze in Creative Ecommerce, Social & Influencer and Print & Publishing respectively.

Among the campaigns that stood on the podium we have “Francesca” by Diesel, which was awarded both Gold and Silver in the prestigious Film category.
Playlist Timer by Barilla was also a protagonist, the project won 4 Bronze medals respectively in Social & Influencer, Direct, Entertainment for Music, Audio and Radio.
Heineken’s “We’ll meet again”, was also awarded 1 Bronze in the Film category. Heineken was also able to stand out in the Entertainment for Sport category with 1 Silver awarded to the “Super League” project.
In the Social & Influencer category stood out “The Crown” by Netflix, awarded with 1 Bronze in Single Market Campaign.
Last, in the Outdoor category, “The Invisible Store” by Bottega Veneta secured a double victory: the project was awarded with 1 Silver and 1 Bronze.

Check the piece on Ad Week.

To launch “A Classic Horror Story”, an all-Italian film by Netflix that pays homage to the great classics of the genre, this summer we turned screen fiction into reality.
A Classic Horror Prank is the idea of an interactive billboard on which a disturbing figure appears, following passers-by like a ghostly shadow.
The campaign is based on the discovery that Horror movie fans enjoy being terrorized knowing that it is all fiction, and at the same time their deepest fear is that it might happen in reality – while they are taking a walk in Piazza 24 Maggio in Milan.

Check the news on Ad Week.

Cristiana Boccassini, Global Chief Creative Officer Publicis Italia and Le Pub, has been named among the best creative talents in the world by Adweek, which has included her in the global ranking Creative 100 2021.

The ranking by Adweek, one of the most important creativity magazines in the world, celebrates the most fascinating and esteemed minds of today, ranging from the most influential icons to emerging game-changers.

Boccassini joined Publicis Italy as Executive Creative Director in 2011 working alongside creative partner Bruno Bertelli with whom she leads the global Heineken account. They bear her signature award-winning global projects created for Diesel, Renault and Nestlé. In 2018, she became Chief Creative Officer of the agency for Italy, leading the creativity of the Milan and Rome offices. Her work has won numerous awards including 61 Cannes Lions.

Among the latest works to gain numerous awards is Diesel’s short film “Francesca” made for Pride Month 2020, which celebrates the freedom to be yourself and live the life everyone wants.

Cristiana Boccassini is the only Italian in the 2021 ranking and joins the likes of Chinese director Chloè Zhao winner of the 2021 Oscar for Nomadland.

Publicis Italy has been named 2nd Best Agency of The Year at the exclusive and iconic D&AD Awards. A prestigious and extremely significant podium; for the first time an Italian agency has achieved such recognition from the Anglo-Saxon creative community. A total of 10 Awards have gone to Publicis Italy, including 6 prestigious Yellow Pencils, 2 Graphite Pencils and 2 Wood Pencils. Reaching the highest podium was Diesel’s Francesca campaign which celebrates the beauty of diversity, Francesca won the extraordinary result of 5 Yellow Pencils, three of which in the Film category. The Enjoy Before Returning campaign by Diesel, also received multiple awards, with 1 Yellow Pencil, 1 Graphite Pencil and 1 Wood Pencil in the Direct, Branding and Experiential categories respectively. Barilla, with the Playlist Time project, distinguished itself in the Media section with 1 Graphite Pencil.

These new and important awards enrich the palmares of Publicis Italy, which was included in the WARC Creative 100 top 10 worldwide in 2020.

Publicis Worldwide was one of the most awarded networks at the D&AD Awards 2021, winning a total of 21 Pencils, including 8 Yellow Pencils, 6 Graphite Pencils and 7 Wood Pencils.

The new edition of the World Creative Rankings, compiled by The Drum, has designated Bruno Bertelli as the most awarded creative in the world in 2020.

For the first time in history, an Italian ranks first in the prestigious global ranking that celebrates the best creative talents in the world of advertising and communication. A result that makes us reflect on how today in Italy it is possible to achieve very high levels of excellence in sectors where other countries usually have the leadership.

Since 2016 Bertelli has been Global Chief Creative Officer of Publicis Worldwide, one of the most important creative agencies in the world and part of Publicis Groupe, the third global communications group. He was the first Italian creative to hold a position of global responsibility in the world of communication. Thanks to his work with brands such as Heineken, Diesel, Barilla and Mercedes, of which he is global advisor, he has revolutionized their perception on the market by inventing new languages. With his vision and tenacity he has been able to inspire generations of talents to the point of attracting creative people from all over the world to Italy.

In his career Bertelli has won 82 Lions at the Cannes Lion, the most important International Festival of Creativity on a global level and in which the most influential talents participate every year to define the trends of the future of communication and beyond. At the end of 2017 Adage, one of the most famous creativity magazines, included Bertelli in the Creativity 50 ranking, together with Rihanna, Yayoi Kusama, Melissa McCarty, Stephen Colbert and Edward Enninful. In the past, Italian personalities of the caliber of Franca Sozzani, Maurizio Cattelan and Oliviero Toscani have received this recognition. Today, at a time more than ever characterized by the need for change, Bertelli is working to reimagine creativity by experimenting with new ways of communicating. In particular, his attention is focused on the relationship between Creativity and Data which assumes an increasingly central role also following the pandemic and the increased need to understand people’s new behaviors. An apparently antithetical and unimaginable relationship until a few years ago but which today is the only possible formula to make contemporary language evolve.

It’s official! Publicis Italy scored 2nd Best Agency of The Year at eurobest Festival of Creativity this year along with an astonishing number of 3 Grand Prix awards and we couldn’t be more proud. We also brought home 2 Golds, 3 Silver and 3 Bronze awards. Time to make some room on our shelves. Great job everyone involved, we’re thankful for everything, now it’s time to celebrate virtually!