Our CEO and Global CCO Bruno Bertelli shares how Publicis Italy became the world’s top creative agency in 2022, developing stand-out campaigns at both national and international level.
“The only way to be relevant in people’s mind is to be topical. Today, topicality is crucial for creativity to stand out. We always start from data analysis and social listening, then we try to react and make the brand and the conversation relevant to the culture”. Check the full piece on WARC
Heineken® heads to metaverse one pixel at a time with the first, brand new, virtual beer release. The beverage that you can’t taste is available exclusively through the immersive digital platform Decentraland. Bringing the brewing innovation to a whole new dimension, Heineken® Silver is brewed with all the finest 100% computer-generated ingredients combining many pixels, a pinch of coding and several intense nights of programming. Heineken’s campaign is a light-hearted joke at brands’ obsession with the metaverse bandwagon, to remind people that nothing can replace the experience of drinking a real beer.
The Best of the Best ranking by WARC has named Publicis Italy 1st creative agency in the world. The WARC Creative 100 is the definitive benchmark for creative success based on results from the most prestigious industry competitions.
The agency led by Bruno Bertelli and Cristiana Boccassini jumped two spots to claim 1stplace on the podium in the latest ranking. These accolades came after a tremendous success over the last year that revealed an impressive list of results in the most relevant International Awards, showcasing Italian creativity at its best with impactful projects for iconic brands such as Heineken, Barilla, and Diesel.
Publicis Italy ranked number one on the list of the top 200 best creative agencies in the world revealed by The Drum, a global media platform and biggest marketing website in Europe. The Drum’s World Creative Rankings stand out as an original, industry-spanning ranking that chart creative performance across the advertising world, identifying the most successful campaigns and original endeavors of the last twelve months. The 200 top creative agencies list has been compiled evaluating the combined results of 21 of the industry’s biggest global awards shows.
Contagious – a creative and strategic intelligence service based in London – listed Publicis Italy among the best and bravest agencies on the planet with the ground-breaking global campaign Barilla Playlist Timer. Setting the standard for innovation and creative excellence in marketing, the trailblazing campaign added a touch of fun to the pasta cooking process and really stood out as a bold and ambitious work that has been chosen by Contagious as living up to its ideals. Read more on Contagious
Heineken® new global advertising campaign celebrates social drinking moments on a journey through fictitious “cheers” episodes across history up to the modern day, disrupting the widespread feeling of exclusion for those who choose not to drink alcohol during social occasions.
‘Cheers with No Alcohol. Now You Can’ campaign introduce Heineken® 0.0, a cool and 0.0% alcohol free alternative providing an experience in great taste with the uncompromising Heineken characteristics.
The pandemic has ignited communities and brands into action coming together to help each other out. Over the holiday season, Bottega Veneta spotlight the tradition of twelve Italian bottegas by handling over its platform to exquisite Italian excellences and allow them access to the brand’s advertising, web, newsletter, shop shelves and window display spaces.
Bottega for Bottegas isn’t just a campaign. It’s the celebration of the rich landscapes of Italian “creative workshops” that contribute to the excellence of Italy. Read more on AdAge
WARC Creative 100, the most influential ranking that surveys the creative excellence’s global index in advertising, defined Publicis Italy the most awarded Agency in Europe and the third Agency in the world.
Thanks to its success in the most significant global awards, the agency, improves by four and two places against the previous score climbing to the third step of the global podium and reaching the highest position in Europe.
Publicis Worldwide network with Bertelli as Global Chief Creative Director, is awarded 5th in the Top Agency Network ranking.
WARC Creative 100 is a ranking which defines the most internationally awarded campaigns and creative agencies, assigning a score based their wins in the most relevant awards in the world.
The award winning campaigns from Publicis Italy that led to this ranking include Diesel “Enjoy Before Returning” and “Francesca” .
As a result of their strong positioning, Diesel scored 3rd place in the worldwide 100 top Brands.
Publicis Italy reached the top level of the LIA Awards and is named Global Agency of the Year, winning 1 Grand Prix in Ambient & Activation category with Heineken “Shutter Ads”.
In addition to the Grand Prix, “Shutter Ads” also won 4 Gold in Ambient & Activation, Billboard and Non Traditional, and one Silver in Evolution. Outstanding result also for “We’ll Meet Again”, which got 2 Bronze in Online Film and Production & Post Production.
Diesel achieved great results with 5 Gold and 2 Silver to “Enjoy Before Returning”, for the categories Ambient & activation, Digital, Non Traditional, Social Media & Influencer. 4 Silver and 2 Bronz also awarded to “Francesca”, in Online film, Tv-Cinema and Production & Post Production.
Barilla brought home 1 Silver and 2 Bronze with “Playlist timer”, for Brand entertainment and Non traditional categories.
Learn more on LIA
For all countries emerging from pandemic and opening again, Heineken® new campaign celebrates the return to real life socializing.
A Lockdown Love Story is an emotive and optimistic short film directed by Show Yanagisawa that looks ahead to all the new experiences and opportunities that will be unlocked as bars reopen and the world eventually emerges from the pandemic.
Read more on AdAge and Adweek.