Clients Prime Video and Heineken dominated the 2023 Clio Sports Awards, winning 8 Grands among three campaigns. Each brand scooped 4 Metals with “Fresher Stats” and “Nobody Watches Women’s Football”, both created for Heineken, and “The Laundry Screen” campaign realized for Prime Video.

“The Laundry Screen” earned 4 Awards including 1 Gold, 2 Silver and 1 Bronze. The Gold was awarded in the OOH medium in the Ambient category. The campaign also conquered 2 Silver in the Fan Engagement (Experiential) and Experiential (Events/Activation) media respectively, and 1 Bronze in Partnerships & Sponsorships (Brand).

Heineken’s “Fresher Stats” project took home 1 Gold Clio in Digital (Websites) and 1 Bronze in Creative Use of Data, while the “Nobody Watches Women’s Football” campaign got 1 Silver in OOH (Ambient) and 1 Bronze in Partnerships & Sponsorships (Brand).

Established in 2014, Clio Sports honors the best in sports advertising and marketing from around the world. Each year, marketing and creative executives from brands, agencies, media, teams, and leagues gather to select and celebrate the breakthrough communications that drive the industry forward, inspire a competitive marketplace of ideas and foster meaningful connections within the creative community. See all the 2023 Clio Sports winners here.

The London International Awards (LIA) have announced the winners for the 2023 awards, and LePub has had a successful awards tally with a total of 17 honors. The agency’s performance was bolstered by 4 Gold, 5 Silver, and 8 Bronze.

Here’s a rundown of the award-winning campaigns. The BARILLA haul consisted of 1 Gold in the Transformative Business Impact category and 1 Bronze in Ambient & Activation for the ‘Passive Cooking’ campaign.

HEINEKEN “Bar Experience” project conquered 3 Gold (Ambient & Activation, Transformative Business Impact, and Creativity in B2B categories), 2 Silver (Transformative Business Impact, and Non-Traditional), and 2 Bronze (Integration and Non-traditional). “The Closer” campaign earned 1 Silver and 1 Bronze in Non-Traditional in addition to 1 Bronze in the Ambient & Activation category, and “The Office Cleaners” took home 1 Silver and 1 Bronze in the Integration category. The Heineken “Nobody watches women’s football” also got 1 Silver (Use of Social Media & Influencers) and 1 Bronze in Ambient & Activation, while the Heinekicks (created by LePub Italy, BBH & LePub Singapore) scooped 1 Bronze in Design.

London International Awards (LIA) is a Creative Awards Festival established in 1986. Since its inception, LIA has been a worldwide award for creative excellence in all forms of media standing as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions. Click here to know more about winners and finalists.

The Golden Drum International Festival of Creativity 2023 has wrapped up with its Awards ceremony, where the juries’ granted 19 metals among which 4 Grand Prix, 5 Golden Drums, 6 Silver and 4 Bronze to LePub agency across various categories.

For the fourth year in a row, LePub has been awarded the title of ‘Agency of the Year’, contributing to its overall success through projects known and appreciated for reflecting great impact and being innovative in approaching cultural nuances. The winning campaigns were created for clients and brands including Barilla, Heineken, and Prime Video and were recognized across a wide range of categories.

Barilla Passive Cooking scooped 1 Grand Prix in the Creative Business Excellence section (Sustainable Business Solutions), 4 Silver in the Integrated, Engagement and Social Good categories, and 1 Bronze in the All Juries section for the Game Changer category.

Heineken The Office Cleaners got 1 Grand Prix in the Creative Media Excellence section (Use of Creative Idea) and 1 Gold in Creative Business Excellence (Brand Building). The Nobody watches Women’s Football campaign won 2 Grand Prix in One-Channel (OOH) and Creative Business Excellence (Activation) sections as well as 1 Gold in Omni-Channel (Sports, Pop Culture & Arts). The Heineken Bar Experience project took home 1 Gold in Social Good and 1 Silver in Sustainable Business Solutions. Heineken The Closer achieved 1 Gold in OOH (Ambient & Experiential) and 1 Bronze in the Omni-Channel section for the Integrated category; The Ghosted Bar gained 1 Silver in Film while the 150 years of good times campaign – celebrating the 150^th anniversary of the Heineken brand – conquered 1 Bronze in the same section for the Film category.

The Laundry Screen campaign, which was created for Prime Video, also earned 1 Golden Drum in OOH and 1 Bronze in the Genius Loci/Local Spirit category.

The Golden Drum International Festival of Creativity has stood throughout decades as one of the most visible crossroads of the creative, marketing and advertising professional communities in the European advertising space. Read more about the awards, winners, and highlights here.

The 70^th International Festival of Creativity went to its end seeing Publicis Italy | LePub taking its tally to 22 Lions with Heineken® (1 Gold, 7 Silver, and 12 Bronze) and Barilla clients (2 Bronze). The Heineken® campaigns achieved an impressive 20 Lion wins, including 1 Gold, 7 Silver, and 12 Bronze. The Closer (by LePub Italy & LePub Netherlands) scored 1 Gold and 1 Silver in the Brand Experience & Activation category, 2 Silver and 1 Bronze Lions in Outdoor, as well as 2 Bronze in Direct and PR, respectively. The Office Cleaners (signed by LePub Italy & LePub Argentina) earned 2 Silver in Creative B2B, and 2 Bronze Lions in Media and Direct. Heinekicks project (created by LePub Italy, BBH & LePub Singapore) won 3 Bronze in the Outdoor, PR, and Brand Experience & Activation categories. The Nobody watches Women Football campaign scooped 1 Bronze in the Entertainment Lions for Sports; the Bar Experience project by LePub Italy & LePub Netherlands took home 1 Bronze in Direct while The Ghosted Bar campaign (signed by LePub Italy & LePub Singapore) earned 1 Bronze in Film. The Beer Power and 0.0 Barriers projects, both crafted by LePub Brazil, have garnered top awards and praise; the first campaign has been awarded with 1 Silver in the Creative B2B category, while the second one got 1 Silver in Brand Experience & Activation, and 1 Bronze in Creative Commerce. Lastly, The Barilla Passive Cooking project, created by LePub Italy, secured 2 Bronze Lions in the Brand Experience & Activation and Innovation categories. The Cannes Lions International Festival of Creativity has been championing creative excellence since 1954 with the goal of providing a global destination and the definitive benchmark for creativity that drives progress for people, businesses, and society.

As the 2023 Cannes Lions Awards approaches, Campaign UK looks at which agencies have performed strongly in the past five years.

Publicis Italy / LePub wins top placing in the overall ranking with 80 gongs from 2018 to 2022 with fashion label Diesel bringing in the most awards. Other brands that won for Publicis Italy / Le Pub include Heineken, pasta maker Barilla and fashion house Bottega Veneta.

On this occasion, Mihnea Gheorghiu – CCO at Publicis Italy / LePub reflects on his agency’s winning formula: “We do three things well: topicality, craft, and scale. We have amazing folk doing the brand strategy and coming up with insights from data. Second, we’re lucky to call so many iconic brands our partners, so this attracts collaborations with some of the best talent. And, last but not least, most of our clients are global, so whenever we come up with something, we try to make it happen in as many markets as possible.”

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The Clio Awards have announced their 2023 winners, and we are delighted to share that we added 5 new award trophies to our collection. This year our agency won 3 Silver and 2 Bronze with Heineken campaigns.
Our award-winning work on this year’s Clio Awards includes: The Virtual Heineken Silver campaign that picked up 1 Silver in the Branded Entertainment & Content category (Digital/Mobile), The Closer campaign which scooped 1 Silver Statue in Out of Home (Ambient) and 1 Bronze in Public Relations (Launch / Relaunch), The Night is Young that gained 1 Silver in Public Relations (Real Time Response) and lastly, The Unwasted Beer project that got 1 Bronze in Creative Business Transformation (Other).
Since 1959, the Clio Awards is the esteemed international awards competition for the creative business that recognizes innovation and creative excellence in advertising, design, and communication, as judged by an international panel of advertising professionals. Founded to celebrate high achievement in advertising, the Clios annually and throughout the year recognize the work, the agencies and the talent that push boundaries and establish new precedent.

The World Advertising Research Center (WARC) has released the results of its Creative 100, featuring the global most creative advertising and marketing campaigns, and the agencies and networks that created them. For the second year in a row, Publicis Italy / Le Pub is ranked as the #1 most creative agency in the world while Publicis Worldwide is awarded fifth place in the “Network of the Year” ranking.

WARC Rankings – Creative 100 stands as the ultimate independent global benchmark for creative success based on results from the most prestigious global and regional industry competitions tracked throughout 2022. These accolades come after a year of extraordinary results gained in the most relevant International Awards, taking creative excellence to new heights with impactful projects for global and iconic brands such as Heineken, Barilla, Netflix, and Bottega Veneta.

Bruno Bertelli, Global CEO of Le Pub, Global CCO of Publicis Worldwide and CCO of Publicis Groupe Italy, stated: “What makes me, and all of us, most proud and deeply honoured to be ranked #1 most creative agency in the world for the second year in a row is one great team delivering work for multiple clients across many forms and platforms, striving to put brands at the centre of culturally relevant conversations and leave a mark. Topping the WARC Creative 100 represents a recognition speaking to the borderless creativity that testifies how Publicis Italy / Le Pub’s commitment and constant endeavour expand in terms of relevance, and what’s possible when creative thinking extends across resources, geographies, and cultures to become a shared mission.”

Amy Rodgers, Head of WARC Creative, said: “In an industry that sometimes struggles to defend its place in the C-suite, the rankings offer an opportunity for marketers to reflect on the best campaigns in the business and to review the impact their own work has on their brands. The benchmarks and insights garnered from the WARC Rankings are at the core of our brand promise: to bring confidence to marketing decisions through evidence-based insight and inspiration.”

11th of January 2023 – Bruno Bertelli has been named Jury President of the Film Lions category for the 70th edition of the Cannes Lions Festival that will take place in Cannes from 19th to 23rd of June.

The Cannes Lions International Festival of Creativity has championed creative excellence and has driven progress since 1954, becoming the world’s most respected benchmark for creative greatness. Every year it gathers international campaigns and more than 30,000 pieces of work, which is judged by world-class members of the global creative community.

The Film Lions celebrate the creativity of the moving image and has very exacting standards when it comes to honouring vision. More than two thousand entries need to demonstrate brilliant brand storytelling intended for a screen; filmed content created for TV, cinema, online and out-of-home experiences. Every piece of work will be subjected to close examination and animated exchange of viewpoints and perspectives from the jury that Bruno Bertelli will lead.

Bruno Bertelli was appointed Jury President of the Outdoor Lions back in 2017. He has been ranked by The Drum World Creative Ranking 2022 as the most awarded CCO in the world and currently holds the position of Global CEO of Le Pub, Global CCO of Publicis Worldwide and CCO of Publicis Groupe Italy.

“For the last seven decades, Cannes Lions Festival has been at the centre of the advertising industry, celebrating and supporting creativity in all its forms. This year, I am deeply honoured to take on the role of President of the Film jury. It’s a true privilege to serve in a category that has always been provocative, innovative, inspiring and personally very important to me as a creative. Therefore, I am looking forward to meeting my fellow jury members and exploring the campaigns that are the most challenging, relevant, disruptive, bold; that subvert the conventional thinking and touch us with their beauty and uniqueness.” – Bruno Bertelli, Global CEO of Le Pub, Global CCO of Publicis Worldwide & CCO of Publicis Groupe Italy.

Wrapping up an incredible run of awards successes, Publicis Italy / Le Pub has been named Agency of the Year by Eurobest, the benchmark for creative and effective branded communications. Since 1988 the Awards has set the bar for Europe’s creative communications industry by rewarding and celebrating the best work.

The agency conquered 3 Eurobest Grand Prix for The Night Is Young, The Virtual Heineken Silver and The Unwaisted Beer projects and was awarded 3 Gold, 4 Silver and 6 Bronze.
As well as winning 1 Grand Prix in Integrated, The Night Is Young campaign for Heineken also gained 1 Gold and 1 Silver in the Healthcare category, and 2 Bronze in Social & Influencers. The Virtual Heineken Silver campaign picked up 1 Grand Prix in the Social & Influencers category and collected 2 Gold in Brand Experience & Activation and Digital Craft categories as well as 2 Bronze in Social & Influencers and Integrated.
The Unwasted Beer project scooped 1 Grand Prix in Creative Business Transformation in addition to 1 Silver in Brand Experience & Activation, and 1 Bronze in Outdoor.
The Closer campaign for Heineken got 1 Silver Award in the Outdoor category while Cheers to All Fans was awarded with 1 Silver in Film.

Lastly, the Pause is Power campaign for Powerade took home 1 Bronze in Brand Experience & Activation.

The ADCI Awards – Italy’s most important award for creativity and quality in adv, which has rewarded the best campaigns for over 35 years – crowned Publicis Italy | Le Pub as Best Agency for 2022. Publicis Italy | Le Pub won 1 Grand Prix, 5 Gold, 3 Silver and 4 Bronze with Bottega Veneta, Netflix, Barilla and Heineken clients.

The Grand Prix is assigned to Bottega for Bottegas project that also earned 3 Gold in PR, Promo & Direct and Integrated categories, as well as 1 Bronze in Media.

Outstanding performance also for Netflix The Sound of Stories campaign that earned 1 Gold and 1 Silver in the Film category, along with 1 Silver in Social & Influencer. The agency took home also 1 Silver Award in Design for Netflix Andy campaign.

Amazing recognition went to Barilla Big Bang campaign that scooped 1 Gold and 1 Bronze in the Film Craft category, in addition to 1 Bronze in Film.

Last but not least, Heineken Cheers to all fans campaign got 1 Bronze in Film Craft.