27 04 2017
“人魚 – NINGYO” awarded at CORTI d’Argento 2017
Milan, 27 April 2017 – Last week, Gabriele Mainetti received Sngci Film Journalists special award at the Cinema House for NINGYO, the short film presented in absolute preview at the 73th Cinematographic Art International Exhibition at the Venice Biennale, on September 7.
Alessandro Borghi, Aurora Ruffino and New Renault Scénic, whose innovative modularity inspired the project, are the protagonists of “人魚 – NINGYO”, a Renault project, brainchild of Publicis Italia, communication agency of the French car manufacturer, and produced by Think Cattleya.
Award’s justification arises from the experimental nature of Ningyo. It shows that it’s possible to explore new languages even in the field of advertising marketing, thanks to the realisation of three distinct modules which can tell six different stories out of the same matrix depending on their editing.
The project is available on the digital platform www.nuovascenic.it/ningyo . Back to news