Juan David, with over a decade of expertise in advertising and marketing, leads strategy at LePub Bogotà. Drawing on his multidisciplinary background in brand management, strategic planning, creative writing, and digital product ownership, he excels at integrating culture, creativity, and technology to develop innovative business solutions. Juan David is dedicated to leading high-performance teams to deliver impactful strategies that drive growth and resonate with audiences.
Meet
the team
the team
Juan David Gonzalez
Chief Strategy Officer
Camilo Carvajal
Chief Creative Officer
Camilo, with over 15 years of experience in the advertising industry, is a visionary Chief Creative Officer at LePub Bogotà. Recognized for his ability to blend strategic thinking with bold creativity, Camilo excels at crafting impactful campaigns that drive brand growth and cultural relevance. His expertise spans a diverse range of industries, consistently pushing boundaries to deliver innovative solutions.
Lea Mastroberti
President
Lea Mastroberti brings nearly two decades of experience in driving innovation through integrated, creativity-centered solutions. Known for building and empowering interdisciplinary teams, she champions bold, strategic thinking and calculated risk-taking to solve complex business challenges. Her collaborative approach consistently delivers impactful, client-centered results.
Katy Alonzo
Chief Strategy Officer
Katy is a multidisciplinary strategist, skilled in blending business insights with cultural relevance to craft impactful brand strategies. She specializes in delivering innovative, results-driven campaigns and leading cross-functional teams to drive long-term brand growth. With a strong focus on brand transformation, Katy excels at navigating complex challenges to deliver creative, effective solutions.
Francesco Andrea Poletti
Chief Creative Officer
Francesco Poletti has dedicated himself to empowering leading global companies through creativity. Currently, he focuses on delivering clients' most innovative and impactful campaigns and experiences. His visionary leadership enhances the agency's offerings, ensuring consistent and compelling creative outputs.
Niccolò Arletti
Chief Executive Officer
With his extensive industry knowledge and collaborative approach, Niccolò brings a deep understanding of brand strategy and consumer engagement.
He contributes to the agency's continued success in delivering groundbreaking campaigns and driving client satisfaction, along with impactful results.
Ricardo Coen
Head of Strategy
Born in São Paulo, rooted on the road, Coen is a Brazilian-Italian sociologist, journalist, musician, and father experienced in helping local and global brands to find their place in culture through solid, experimental, integrated, and enthusiastic strategic thinking. Spent most of his advertising career on research design to find growth opportunities for brands, especially in Food & Beverage, Automotive, Home Appliances, Home Care, Pharma, and Banking product categories.
James Moore
Head of Strategy
James is an accomplished brand strategist, renowned for his expertise in leveraging data analytics for cultural and consumer analysis to foster breakthrough creativity. His deep consumer understanding has led to the creation of highly awarded effective campaigns. A self-professed nerd, James thrives on immersing himself in tech culture and integrating it into both strategy and creative processes.
Andrea Ferlauto
Head of Art
Andrea is a multifaceted Head of Art whose aim is to keep his advertising work fresh, in touch with culture and always closer to what’s ahead. Andrea’s priority number one is to elevate the iconicity of every client and create a new team dedicated to that.
Anna Sica
Head of Video Production
With a background in humanities, Anna is an experienced and passionate producer with a deep appreciation for beauty in all its forms. Her knowledge spans from different fields, having been an intrepid connoisseur of several industries. She excels at facilitating content production and bringing creative vision to life through effective teamwork and collaboration. Her dedication to quality and attention to detail ensures that each project is executed with precision and creativity.
Selim Unlusoy
Global Head of Artificial Intelligence
Selim is a creative who excels in integrating cross-cultural insights into his work, fostering innovative and effective advertising strategies. He is deeply knowledgeable in biomimicry and the impact of AI on design and his study of the relationship between humans and machines further enhances his ability to develop forward-thinking, technologically savvy campaigns.
Andrey Tyukavkin
Global Executive Creative Director & Chief Innovation Officer, LEGARAGE
Andrey combines deep programming skills with a keen creative vision, seamlessly integrating technology into advertising. As Head of Creative Innovation he leads LeGarage, LePub’s tech and innovation hub, leveraging his strategic creativity and technical proficiency to drive dynamic, tech-driven campaigns that push the boundaries of traditional advertising methods.
Mauro Mazzei
Global Head of Creative Technology, LeGarage
Mauro leads and pushes the innovative side of the agency from idea creation to production, merging creativity and technology. His inventiveness is pivotal to develop and experiment a wide range of technologies with a creative attitude.
Vittorio Cafiero
Head of Innovation and Digital Production, LeGarage
Vittorio is a digital producer and former project manager embodying proactive problem-solving and fostering collaborative success. As he thrives in diverse, dynamic environments, he spearheads multi-office operations, helping teams to deliver cutting-edge digital experiences.
Graeme Jenner
Executive Creative Director
Graeme is a visionary creative leader with a track record of shaping award-winning campaigns and building high-performing teams. With extensive experience across the automotive, finance, tourism, FMCG, telecom, and retail industries, he excels at blending creativity with business impact, driving brand growth and industry recognition.
Selae Thobakgale
Head of Brand & Culture
Selae leads the strategy for LePub Johannesburg and is dedicated to developing innovative approaches that drive meaningful change. Her work focuses on integrating creative solutions with strategic insights to elevate brand presence and foster deep connections with audiences.
Sue Napier
Managing Director
Sue leads LePub in South Africa - she’s a global expert with a strong ability to connect people and drive solutions and results. She excels in integrated brand, advertising, and communications industry, spanning FMCG, Financial, and Telecommunication sectors.
Ricardo Aviles
Chief Creative Officer
Ricardo Avilés teams up with Coco, his creative counterpart. Together, they have spearheaded a decade-long journey of creative brilliance, consistently elevating teams and agencies to new heights of excellence. Their innovative approach and collaborative dynamic ensure that their work not only meets but exceeds client expectations, driving significant brand growth and recognition.
Aldo Ramirez
Chief Creative Officer
Aldo is part of a dynamic and acclaimed duo with Ricardo Avilés. His leadership and creative knowledge propel fresh ideas and innovative thinking in new projects. At LePub México City, he integrates advanced data and technology to create transformative campaigns that resonate with audiences and drive client growth.
Carlos Correa
Chief Strategy Officer
Carlos leads strategy at LePub Mexico City, blending a rigorous approach to craft with a deep understanding of consumer behavior and cultural insights. His experience across Colombia, Mexico, Peru, and Ecuador has shaped his expertise in digital, brand, and shopper strategy. Known for connecting data-driven insights with human-centered creativity, Carlos empowers brands to resonate with audiences and drive growth for his clients.
Paola Escalante
Managing Director
Paola Escalante is a strategic business leader with over 14 years of experience in creative industries, technology, and brand innovation. As Managing Director of LePub Mexico City, she specializes in driving growth through high-impact partnerships, digital transformation, and cross-disciplinary collaboration. Recognized among Mexico’s most influential industry figures, she has successfully led high-performing teams, overseen large-scale business initiatives, and contributed to the commercial success of global brands and creative organizations.
Felipe Cury
Chief Creative Officer
Felipe is a creative visionary who harnesses the synergy of strategy, data, and technology to elevate creativity and drive innovation. With a focus on developing impactful experiences that resonate culturally, Felipe's approach integrates strategic insights with cutting-edge tech to create memorable brand interactions.
Aldo Pini
Chief Strategy Officer
Aldo is a strategy leader who focuses on planning innovative campaigns that deliver business growth, brand relevance, and consumer engagement for global and local clients. His multidisciplinary vision allows him to think about strategy regardless of format or model, always aiming at the best recommendation for the brand.
Mariana Corradi
Executive Strategy Director
Mariana leads the strategy at LePub São Paulo, bringing her expertise in marketing, communication, strategy, and branding. Passionate about building strong brands, she has a keen eye for business strategy and brand communication. Known for fostering close relationships with clients and agency teams, Mariana believes that success comes from inspired, engaged people working together.
Stephan Schwarz
Executive Creative Director
Stephan Schwarz is a creative leader known for his ability to merge strategic insights with cultural relevance, driving innovative solutions for brands. His expertise lies in leveraging data and consumer behavior to craft campaigns that resonate in fast-growing markets. At LePub Singapore, he leads with a focus on integrating creativity and technology, ensuring brands stay competitive and culturally impactful.
Milos Obradovic
Chief Creative Officer
Milos’ expertise spans various domains, from local to global, encompassing creativity and strategy, showcasing strong abilities and sensitivity. His comprehensive approach ensures each campaign is not only creatively compelling but also strategically significant, driving results and fostering long-term brand growth.
Eileen Owen Tan
Managing Director
Eileen leads LePub Amsterdam with a focus on digital transformation and media innovation. She blends creativity, technology, and data to create omnichannel experiences that drive brand growth. Her expertise in media, martech, and content strategy helps her craft impactful, integrated solutions for global brands across both U.S. and European markets.
Francois Rousseau
Head of LeGarage Amsterdam
As Head of Experience & Innovation, François leads groundbreaking projects that push the boundaries of creativity and technology, helping brands navigate their business challenges. At the forefront of LeGarage, LePub’s tech ideation studio, he pioneers new ways to merge digital innovation with cultural relevance, crafting disruptive, future-forward solutions. His expertise in innovation strategy, multidisciplinary design, and experience-led thinking enables brands to stay ahead of cultural shifts while redefining how they connect with audiences.
Bruno Bertelli
Global CEO LePub, CCO LePub Worldwide
Bruno is a globally recognized creative leader, known for his strategic vision, innovative thinking and exceptional skills in creative direction. His work and talent transforms brand communication through innovative approaches and visionary leadership.
His mentoring abilities and expertise for fostering creativity within teams make him a key figure in the global advertising industry.
Cristiana Boccassini
Global Chief Creative Officer LePub
Cristiana hones her abilities in contributing to the overall strategic direction and creative excellence of the LePub Network.
She excels in fostering creative environments that inspire groundbreaking work, leveraging her deep understanding and knowledge of brand strategy and storytelling. She succeeds in delivering impactful international campaigns for major brands. A visionary approach to advertising, turning creative ideas into successful, results-driven campaigns.
Mihnea Gheorghiu
Chief Creative Officer
Mihnea excels in guiding creative teams, inspiring innovation and excellence in every project.
His global experience has endowed him with a unique perspective and exceptional adaptability. His experience equips him to understand the needs of global clients and develop effective communication strategies that resonate with diverse audiences.
Bela Ziemann
Global Chief Strategy Officer
Bela sharpens his skills in strategic planning and client management, demonstrating a keen understanding of consumer behavior and market dynamics. His strategic insights plays a pivotal role in shaping successful campaigns and in developing innovative solutions that address clients' business challenges and drive results.
Sol Ghafoor
Global Chief Strategy Officer
Sol leads strategy, excelling in crafting innovative solutions across FMCG, Fashion, Sports, and Automotive domains. At LePub, he guides a team of specialists in brand, data, and experience strategy, reshaping the landscape of consumer-brand engagement for the next generation.
David Pagnoni
Global COO LePub & General Manager LePub Milan
David is an accomplished advertising professional with a robust skill set in brand strategy, client management, and operational leadership. He excels in understanding market dynamics and consumer behavior, which enables him to create effective and impactful campaigns.
Paul Ryman
Global Chief Financial Officer
Paul brings financial partnering and commercial experience within marcoms holding companies for numerous multinational clients. He is tenacious and prepared in negotiation and has a strong commitment to delivering for agency and clients.
Isabella Cecconi
Head of PR & Communication
An experienced communications and marketing executive, with a focus on luxury, fashion and corporate institutions. Isabella brings her creative and strategic mindset to help clients gain earned media visibility, leveraging on unconventional PR strategies.
Francesca Zazzera
Chief Production Officer
Francesca is a prominent figure in global advertising production. She leverages her deep expertise to oversee and drive the production of major projects for high-profile brands.
Her ability to manage diverse teams across different markets has been instrumental in delivering high-quality campaigns that resonate globally.
Nicola Perrozzi
Global Head of Business Development
With over three decades of experience in the media industry, Nicola is a seasoned professional with a diverse background spanning press, digital, events, and consultancy. Her career includes an 11-year tenure at Cannes Lions, where she contributed to the creation of curated programs for brands throughout Cannes week and leading the advisory side of the business. Known for her client-centered approach, she’s committed to achieving the right outcome and ensuring that every collaboration is tailored to meet specific needs and objectives to deliver results that drive business success.
LeGarage
THE INNOVATION HUB BY LEPUB
LeGarage, the tech and innovation-driven collective of LePub, redefines brand connection by fusing creativity, technology, and culture. With a global presence across Milan, Amsterdam, São Paulo, Singapore, New York, and Mexico City, it helps brands innovate meaningfully through cultural insight and cutting-edge technology. The collective's mission is to "Invent Culture Forward," crafting impactful, human-centered inventions that drive exponential growth. By reimagining everyday objects and tech, LeGarage empowers brands to shape culture in fresh, exciting ways.
Giada Salerno
Head of Client Services
Giada is an experienced advertising professional known for her leadership capabilities. She excels in strategic account management, ensuring client goals align with creative outputs. Her experience in managing global brands showcases her ability to navigate complex marketing landscapes and drive results.