26 10 2022
Bruno Bertelli visits Brasil to discuss the importance of Cultural Currency at the Creative Club Festival
Bruno Bertelli, Global CEO of Le Pub, Global CCO of Publicis Worldwide and CCO of Publicis Groupe Italy, travelled to Brasil to participate as keynote speaker of the renowned Creative Club Festival. On Saturday Oct. 22nd he delivered a lecture upon Cultural Currency, leveraging on the importance of how to hack growth, brands must hack culture first. In order to capitalize on culture, creatives need to pay more attention to how consumers spend their time, how they relate to each other and how these social behaviours create new forms of cultural capital.
During his visit, Bruno Bertelli visited Le Pub’s Sao Paulo. The Brazilian new agency, which started its activity this year is led by Felipe Cury as Chief Creative Officer, Ana Hernandes as Managing Director and Silvia Paes as Head of Strategy. Back to news