Pause is Power

Agency

Milan

In a world that glorifies a toxic culture of winning at all costs, Powerade is the challenger brand that wants people to feel, and believe that taking a pause is an act of power that will make them come back stronger.

Video gallery

Case

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Research about consumers’ behavior shows that separate collection goes up by 141% just by making the appropriate bins easier to find. This means that people are already willing to recycle: they just need a little push. Through this minimal OOH…

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Pause is Power

Video gallery

Other projects The Coca-Cola Company

The Sign

Barilla

Ticket to Togetherness

Heineken

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Heineken

Forgotten Beers

Heineken

Deadpool & Wolverine

Heineken

Pub Museums

PHILIPS

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Heinz

Last Drop

Heineken

Heineken & Bodega The Boring Phone

Heineken

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Heineken

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Barilla

Secondhand Box

National Library Board, Singapore

Playbrary: Reading Is Back In The Game

Cookies management