HEINEKEN’s newest platform, “Shutter Ads”, turns shutters into a new advertising media to help bars cope through these times. The brand is changing its media buying behaviour and diverts part of its media budget from outdoor advertising to closed shutters, making bars independent media spaces for the first time.
Gigs have changed a lot since smartphones came into the picture. From huge crowds dancing to music, to crowds of smartphones recording each second of every show. And artists hate it. Smartphones made gigs boring. So, Heineken made smartphones boring.…
“We don’t sell beer, we sell good times” - Heineken’s philosophy might be from the 1950’s, but it definitely never gets old. On International Beer Day 2024, we fully commit to the good times and not to the beer. In…
How to make two best bubs come together? With Heineken® Silver. Heineken® teamed up with Marvel Studios’ Deadpool & Wolverine on a campaign that focuses on "no bitter endings". Enjoy #DeadpoolAndWolverine responsibly. In U.S. theaters July 26
Pubs are culturally significant pieces of Irish history, but many are now struggling to keep their doors open. Heineken’s Pub Museums is an initiative that turns historic Irish pubs into virtual museums to help safeguard them. Thanks to the work…
Smartphones are amazing, maybe too amazing for social life. So, Heineken created The Boring Phone: the phone you need, when you don’t need a phone. Made in collaboration with streetwear curators Bodega, it comes without HD camera, without voice assistant,…
In South Korea, bars close before Uefa Champions League matches begin. But there is one place that stays open 24/7: laundromats. For this reason, Heineken partnered with Washenjoy, the top laundromat chain, and SPOTV, the only broadcaster showing the UEFA…
To celebrate real hardcore fans, LePub Milan and Heineken partnered up with Jorge, the most superstitious football fan, and gave everyone the chance to make #TheSuperstitiousCall to get some luck for their team during the 2024 UEFA Champions League Final.
What makes a hardcore fan…really hardcore? Is it…waiting long hours for an autograph? Naming your pet after your favourite football player? Never watching a game without your lucky sock? Staying up all night for the match? All of the above,…
When not all nights out are out, gamers still need a way to get their cold beers in. Heineken reveals ‘TH3 G4M1NG FR1DG3’ - a custom-made PC that works inside a Heineken beer fridge thanks to an innovative cooling system…
