The new edition of the World Creative Rankings, compiled by The Drum, has designated Bruno Bertelli as the most awarded creative in the world in 2020. For the first time in history, an Italian ranks first in the prestigious global ranking that celebrates the best creative talents in the world of advertising and communication. A result that makes us reflect on how today in Italy it is possible to achieve very high levels of excellence in sectors where other countries usually have the leadership. Since 2016 Bertelli has been Global Chief Creative Officer of Publicis Worldwide, one of the most important creative agencies in the world and part of Publicis Groupe, the third global communications group. He was the first Italian creative to hold a position of global responsibility in the world of communication. Thanks to his work with brands such as Heineken, Diesel, Barilla and Mercedes, of which he is global advisor, he has revolutionized their perception on the market by inventing new languages. With his vision and tenacity he has been able to inspire generations of talents to the point of attracting creative people from all over the world to Italy. In his career Bertelli has won 82 Lions at the Cannes Lion, the most important International Festival of Creativity on a global level and in which the most influential talents participate every year to define the trends of the future of communication and beyond. At the end of 2017 Adage, one of the most famous creativity magazines, included Bertelli in the Creativity 50 ranking, together with Rihanna, Yayoi Kusama, Melissa McCarty, Stephen Colbert and Edward Enninful. In the past, Italian personalities of the caliber of Franca Sozzani, Maurizio Cattelan and Oliviero Toscani have received this recognition. Today, at a time more than ever characterized by the need for change, Bertelli is working to reimagine creativity by experimenting with new ways of communicating. In particular, his attention is focused on the relationship between Creativity and Data which assumes an increasingly central role also following the pandemic and the increased need to understand people’s new behaviors. An apparently antithetical and unimaginable relationship until a few years ago but which today is the only possible formula to make contemporary language evolve. Back to news