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Smart Working?

Agency

Heineken’s new campaign “Smart Working?” reminds consumers to be careful about how and when they consume, and encourage people to never drink alcohol while working.
When it comes to smart-working, you can make it smart-drinking with Heineken 0.0 alcohol.

Other projects Heineken®

Bar Dating

GenZ are very open minded. And yet for some reason they’re stuck with their usual bar. So LePub Milan and LePub São Paulo have launched #BarDating: the first dating app for bars that sparks Gen Z bar dating life. Because…

The Heineken® Smootheriser

The new generation of Asian beer drinkers is always looking for smoother taste profiles. To land the message that Heineken® Silver is really smooth, LePub Singapore united beer and beauty tapping into Asia’s number 1 obsession: skincare. Introducing The Smootheriser.…

Pub Succession

LePub Milan and Publicis Dublin with HEINEKEN® are launching a worldwide recruitment campaign to help one retiring Irish publican find a buyer for his 155-year-old Irish family pub located on Achill Island, off the west coast of Ireland. The only…

Social Screen

In South Africa, millions of football fans watch the Champions League matches alone on their phones. Heineken® teamed up with LePub Milan and LePub Johannesburg to turn this solitary experience into a social moment. We launched the Social Screen, an…

Excuses Bars

We all feel guilty when we come up with an excuse to ditch a commitment. This happens also in Spain, where, according to a survey, 58% of football fans make an excuse to watch the match. That’s why LePub Milan…

Streaming Bar

Watching a series with friends often means more pausing than watching. But what if we could turn pausing into a moment everyone looks forward to? Heineken’s Streaming Bar is the first bar inside Netflix that opens whenever you pause a…

Enjoy The Festivities

Phones are great. But they can also be too good a distraction. For Heineken’s first APAC festive campaign, LePub Singapore dramatised this with a simple message: when you’re busy on your phone, you miss out on the best parts of…

0.0 Reasons Needed

Let’s face it—people think there’s always a reason behind a non-alcoholic beer. Dieting? Driving? Working late? Wrong. LePub Amsterdam and LePub Milan flip those assumptions on their head with relatable twists and a dose of humor. Because you don’t need…

The Cool Down Controller

When the game gets challenging, it can make you quit good times with your squad. As a champion of social connection both in and out of the game, Heineken 0.0 has designed the ultimate gear to avoid match quitting. The…

Heineken®

Bar Dating

Heineken®

The Heineken® Smootheriser

Heineken®

Pub Succession

Heineken®

Social Screen

Tinder

Wherever it takes you

Desperados

GUAO GUAO

Heineken®

Excuses Bars

TECATE

Eagle

Heineken®

Streaming Bar

Heineken®

Enjoy The Festivities

Tiger

The Restaurant

Heineken®

0.0 Reasons Needed

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