Heineken and Publicis Italia set the Guinness World Record with the pinball machine of THE SUB, making history as the “largest pinball machine in the world”.
At Milan Design Week 2014, the Pinball Machine of THE SUB amazed and amused everyone in the design world, setting the Guinness World Record as the “largest pinball machine in the world” (16.47m x 7.5m x H. 10.7m).
The largest outdoor pinball machine in history came to life in a cool, stylish design living room, which, thanks to THE SUB, surprisingly turned into the most extraordinary game experience ever.
To start exciting live games you simply had to pull the lever of THE SUB, the new design machine for pouring beer at home, created by Heineken in collaboration with Marc Newson.
