”Moderate Drinkers Wanted” is the third campaign in the world (the 5th in Italy), also created by Publicis Italia, on the subject of responsible drinking promoted by Heineken®, continuing the company’s commitment to make moderate drinking “aspirational”.
This new campaign aims to support and strengthen the new global trend of moderate drinking. For the first time, it places women at the centre of the campaign, who encourage men to limit their drinking.
The new TV commercial, with an iconic soundtrack, conveys the clear message that women prefer men who drink in moderation.
