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Social Screen

Agency

In South Africa, millions of football fans watch the Champions League matches alone on their phones. Heineken® teamed up with LePub Milan and LePub Johannesburg to turn this solitary experience into a social moment. We launched the Social Screen, an innovative technology that connects and attaches phones on a surface to turn them into a big screen together. A smart solution for football fans, proving that the best way to watch a match on your phone, is to watch it on your phones.

Other projects Heineken®

Pub Succession

LePub Milan and Publicis Dublin with HEINEKEN® are launching a worldwide recruitment campaign to help one retiring Irish publican find a buyer for his 155-year-old Irish family pub located on Achill Island, off the west coast of Ireland. The only…

Excuses Bars

We all feel guilty when we come up with an excuse to ditch a commitment. This happens also in Spain, where, according to a survey, 58% of football fans make an excuse to watch the match. That’s why LePub Milan…

Streaming Bar

Watching a series with friends often means more pausing than watching. But what if we could turn pausing into a moment everyone looks forward to? Heineken’s Streaming Bar is the first bar inside Netflix that opens whenever you pause a…

Enjoy The Festivities

Phones are great. But they can also be too good a distraction. For Heineken’s first APAC festive campaign, LePub Singapore dramatised this with a simple message: when you’re busy on your phone, you miss out on the best parts of…

0.0 Reasons Needed

Let’s face it—people think there’s always a reason behind a non-alcoholic beer. Dieting? Driving? Working late? Wrong. LePub Amsterdam and LePub Milan flip those assumptions on their head with relatable twists and a dose of humor. Because you don’t need…

The Cool Down Controller

When the game gets challenging, it can make you quit good times with your squad. As a champion of social connection both in and out of the game, Heineken 0.0 has designed the ultimate gear to avoid match quitting. The…

Forgotten Beers

“We don’t sell beer, we sell good times” -  Heineken’s philosophy might be from the 1950’s, but it definitely never gets old. On International Beer Day 2024, we fully commit to the good times and not to the beer. In…

Heineken’s Hidden Message

Gigs have changed a lot since smartphones came into the picture. From huge crowds dancing to music, to crowds of smartphones recording each second of every show. And artists hate it. Smartphones made gigs boring. So, Heineken made smartphones boring.…

Deadpool & Wolverine

How to make two best bubs come together? With Heineken® Silver. Heineken® teamed up with Marvel Studios’ Deadpool & Wolverine on a campaign that focuses on "no bitter endings". Enjoy #DeadpoolAndWolverine responsibly. In U.S. theaters July 26

Heineken®

Pub Succession

Tinder

Wherever it takes you

Desperados

GUAO GUAO

Heineken®

Excuses Bars

TECATE

Eagle

Heineken®

Streaming Bar

Heineken®

Enjoy The Festivities

Tiger

The Restaurant

Heineken®

0.0 Reasons Needed

Heineken®

The Cool Down Controller

Barilla

Ticket to Togetherness

Heineken®

Forgotten Beers

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