LaundroMatch

Agency

Milan, Singapore

In South Korea, bars close before Uefa Champions League matches begin.

But there is one place that stays open 24/7: laundromats.

For this reason, Heineken partnered with Washenjoy, the top laundromat chain, and SPOTV, the only broadcaster showing the UEFA Champions League, to transform every laundromat into a “LaundroMatch”, a sports bar where fans can watch UCL matches for free and support their team with friends.
Enjoy this collab idea between LePub Milan and LePub Singapore dedicated to all the hardcore fans of the Uefa Champions League.

Other projects Heineken

Heineken’s Hidden Message

Gigs have changed a lot since smartphones came into the picture. From huge crowds dancing to music, to crowds of smartphones recording each second of every show. And artists hate it. Smartphones made gigs boring. So, Heineken made smartphones boring.…

Forgotten Beers

“We don’t sell beer, we sell good times” - Heineken’s philosophy might be from the 1950’s, but it definitely never gets old. On International Beer Day 2024, we fully commit to the good times and not to the beer. In…

Deadpool & Wolverine

How to make two best bubs come together? With Heineken® Silver. Heineken® teamed up with Marvel Studios’ Deadpool & Wolverine on a campaign that focuses on "no bitter endings". Enjoy #DeadpoolAndWolverine responsibly. In U.S. theaters July 26

Pub Museums

Pubs are culturally significant pieces of Irish history, but many are now struggling to keep their doors open. Heineken’s Pub Museums is an initiative that turns historic Irish pubs into virtual museums to help safeguard them. Thanks to the work…

Heineken & Bodega The Boring Phone

Smartphones are amazing, maybe too amazing for social life. So, Heineken created The Boring Phone: the phone you need, when you don’t need a phone. Made in collaboration with streetwear curators Bodega, it comes without HD camera, without voice assistant,…

#TheSuperstitiousCall

To celebrate real hardcore fans, LePub Milan and Heineken partnered up with Jorge, the most superstitious football fan, and gave everyone the chance to make #TheSuperstitiousCall to get some luck for their team during the 2024 UEFA Champions League Final.

True Hardcore Fans

What makes a hardcore fan…really hardcore? Is it…waiting long hours for an autograph? Naming your pet after your favourite football player? Never watching a game without your lucky sock? Staying up all night for the match? All of the above,…

The Gaming Fridge

When not all nights out are out, gamers still need a way to get their cold beers in. Heineken reveals ‘TH3 G4M1NG FR1DG3’ - a custom-made PC that works inside a Heineken beer fridge thanks to an innovative cooling system…

CHEC0.0

You can be one of the best in the world behind the wheel. But if you drink, you're not the best driver. Heineken, together with LePub Milan and LePub Mexico City, strengthen their commitment to remind everyone that our most important…

PHILIPS
Philips Refurbished for a Better World

Heineken
Heineken & Bodega The Boring Phone

National Library Board, Singapore
Playbrary: Reading Is Back In The Game

Cookies management

When you browse our websites, information may be recorded or read in your device or browser, with your consent. You can check or uncheck the options below according to your preferences.

The cookies strictly necessary for the functioning of the Website participate in particular in the safety of the Website, the browsing experience and the choice of the language. As a result, they are constantly activated.

You may choose to prevent this website from aggregating and analyzing the actions you take here. Doing so will protect your privacy, but will also prevent the owner from learning from your actions and creating a better experience for you and other users.

LaundroMatch

Other projects Heineken

Heineken’s Hidden Message

Forgotten Beers

Deadpool & Wolverine

Pub Museums

Heineken & Bodega The Boring Phone

#TheSuperstitiousCall

True Hardcore Fans

The Gaming Fridge

CHEC0.0

Barilla

Ticket to Togetherness

Heineken

Heineken’s Hidden Message

Heineken

Forgotten Beers

Heineken

Deadpool & Wolverine

Heineken

Pub Museums

PHILIPS

Philips Refurbished for a Better World

Heinz

Last Drop

Heineken

Heineken & Bodega The Boring Phone

Heineken

#TheSuperstitiousCall

Barilla

Secondhand Box

National Library Board, Singapore

Playbrary: Reading Is Back In The Game

New Balance

The Heaviest Jersey

Cookies management