Smartphones are amazing, maybe too amazing for social life. So, Heineken created The Boring Phone: the phone you need, when you don’t need a phone. Made in collaboration with streetwear curators Bodega, it comes without HD camera, without voice assistant, without maps, without video calls and without social media… It can’t do pretty much anything a smartphone can do. By LePub Milan and LePub Amsterdam, taking you back to a time when smartphones weren’t a thing.
Heineken & Bodega The Boring Phone
Agency
Milan
Video gallery
Heineken | The Boring Phone – Social Media
Heineken | The Boring Phone - HD Camera
Heineken | The Boring Phone – Maps
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