What if we could leave to someone else all the decisions we have to make on a daily basis? Oreo and LePub Amsterdam got everybody covered with Trust the Twist: a lighthearted campaign that suggests people to leave all their daily life choices in the “hands” of an Oreo cookie, presenting the ritual of the Twist as the next decision making tool, as iconic as the flipping of a coin.
Trust The Twist
Other projects Oreo
Zero Gravity Glass
For the launch of the Oreo special edition: Space Dunk edition, LePub Mexico noticed a small but great detail. Space is the only place in the world where the iconic Oreo ritual cannot be performed, due to the lack of…