Everything that is done at Heineken is focused on a single moment: the first sip. Since its origins in 1873, the brand has consistently focussed on this special moment. Because the first sip of Heineken is not just any sip. Its refreshing taste is what separates work from after-work, day from night, duty from leisure, Agh from Aaahhh.
That’s why Heineken’s latest global campaign highlights the different characteristics present in its brewing process that give it a unique balanced taste designed for that first Aaahhh.
