To claim that the new Heineken Silver is Extra Fresh we jumped on the latest trend and we did what every other brands were doing: launching in the metaverse. We created the first virtual Heineken made only from the freshest pixels: no malt, no hops, no yeast, no water and also, no beer.
And once everyone started to realize how ridiculous a virtual beer was, we launched Heineken Silver for real: the virtual beer broke out of the metaverse and got into the real world because, let’s be honest, nothing beats the extra refreshing taste of a real beer.
Heineken Silver Launch
Agency
Milan
Video gallery
Sci fi lady
Orc
Parachute Male
Parachute Lady
Try to try it now
Parachute
Cheers
(Meta) phorically
No Hidden Ingredients
Case
Other projects Heineken
Heineken’s Hidden Message
Gigs have changed a lot since smartphones came into the picture. From huge crowds dancing to music, to crowds of smartphones recording each second of every show. And artists hate it. Smartphones made gigs boring. So, Heineken made smartphones boring.…
Forgotten Beers
“We don’t sell beer, we sell good times” - Heineken’s philosophy might be from the 1950’s, but it definitely never gets old. On International Beer Day 2024, we fully commit to the good times and not to the beer. In…
Deadpool & Wolverine
How to make two best bubs come together? With Heineken® Silver. Heineken® teamed up with Marvel Studios’ Deadpool & Wolverine on a campaign that focuses on "no bitter endings". Enjoy #DeadpoolAndWolverine responsibly. In U.S. theaters July 26
Pub Museums
Pubs are culturally significant pieces of Irish history, but many are now struggling to keep their doors open. Heineken’s Pub Museums is an initiative that turns historic Irish pubs into virtual museums to help safeguard them. Thanks to the work…
Heineken & Bodega The Boring Phone
Smartphones are amazing, maybe too amazing for social life. So, Heineken created The Boring Phone: the phone you need, when you don’t need a phone. Made in collaboration with streetwear curators Bodega, it comes without HD camera, without voice assistant,…
LaundroMatch
In South Korea, bars close before Uefa Champions League matches begin. But there is one place that stays open 24/7: laundromats. For this reason, Heineken partnered with Washenjoy, the top laundromat chain, and SPOTV, the only broadcaster showing the UEFA…
#TheSuperstitiousCall
To celebrate real hardcore fans, LePub Milan and Heineken partnered up with Jorge, the most superstitious football fan, and gave everyone the chance to make #TheSuperstitiousCall to get some luck for their team during the 2024 UEFA Champions League Final.
True Hardcore Fans
What makes a hardcore fan…really hardcore? Is it…waiting long hours for an autograph? Naming your pet after your favourite football player? Never watching a game without your lucky sock? Staying up all night for the match? All of the above,…
The Gaming Fridge
When not all nights out are out, gamers still need a way to get their cold beers in. Heineken reveals ‘TH3 G4M1NG FR1DG3’ - a custom-made PC that works inside a Heineken beer fridge thanks to an innovative cooling system…
