Football opinions should be about football. That’s why Heineken asked famous football pundits Gary Neville and Jill Scott MBE to secretly switch social media accounts during last year’s Champions League as part of an initiative called The Social Swap. The campaign helped shine a light on the ways men and women are treated differently when commenting on football, and also advocated for a more unbiased approach to commentary for the Champions League season to come.
The Social Swap
Agency
Milan
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