The Laundry Screen

Agency

Milan

For the first time in its history, SSC Napoli reached the UEFA Champions League quarter finals: a real football fairytale for millions of fans in Naples. Something that not even Maradona was able to achieve. Prime Video, broadcaster of the UCL, wanted to celebrate this never seen before result in a way that has never been seen: by projecting the game on the washing lines in the Spanish Quarter. Or, as we like to say, in the most Neapolitan way.

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Laundry Screen | Case

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