Phones are great. But they can also be too good a distraction.
For Heineken’s first APAC festive campaign, LePub Singapore dramatised this with a simple message: when you’re busy on your phone, you miss out on the best parts of the festive season. The best dishes. The big fireworks. Even your favourite karaoke song. After all, the best things that happen online happened offline.
So here’s to less scrolling, more celebrating, and a happy new beer.
Let’s face it—people think there’s always a reason behind a non-alcoholic beer. Dieting? Driving? Working late? Wrong. LePub Amsterdam and LePub Milan flip those assumptions on their head with relatable twists and a dose of humor. Because you don’t need…
When the game gets challenging, it can make you quit good times with your squad. As a champion of social connection both in and out of the game, Heineken 0.0 has designed the ultimate gear to avoid match quitting. The…
“We don’t sell beer, we sell good times” - Heineken’s philosophy might be from the 1950’s, but it definitely never gets old. On International Beer Day 2024, we fully commit to the good times and not to the beer. In…
Gigs have changed a lot since smartphones came into the picture. From huge crowds dancing to music, to crowds of smartphones recording each second of every show. And artists hate it. Smartphones made gigs boring. So, Heineken made smartphones boring.…
How to make two best bubs come together? With Heineken® Silver. Heineken® teamed up with Marvel Studios’ Deadpool & Wolverine on a campaign that focuses on "no bitter endings". Enjoy #DeadpoolAndWolverine responsibly. In U.S. theaters July 26
Pubs are culturally significant pieces of Irish history, but many are now struggling to keep their doors open. Heineken’s Pub Museums is an initiative that turns historic Irish pubs into virtual museums to help safeguard them. Thanks to the work…
Smartphones are amazing, maybe too amazing for social life. So, Heineken created The Boring Phone: the phone you need, when you don’t need a phone. Made in collaboration with streetwear curators Bodega, it comes without HD camera, without voice assistant,…
In South Korea, bars close before Uefa Champions League matches begin. But there is one place that stays open 24/7: laundromats. For this reason, Heineken partnered with Washenjoy, the top laundromat chain, and SPOTV, the only broadcaster showing the UEFA…
To celebrate real hardcore fans, LePub Milan and Heineken partnered up with Jorge, the most superstitious football fan, and gave everyone the chance to make #TheSuperstitiousCall to get some luck for their team during the 2024 UEFA Champions League Final.
