The new Heineken® global campaign “There is more behind the star” with Benicio Del Toro, stems from a common insight all over the world: we are all interested in those stories that hide behind famous people or famous brands. The line is a parallelism between a world-famous Hollywood star and a brand known all over the world as Heineken®, and it is Benicio who tells us these anecdotes by tying them to stories that have made Heineken® the brand we all know today.