You can be one of the best in the world behind the wheel. But if you drink, you’re not the best driver.
Heineken, together with LePub Milan and LePub Mexico City, strengthen their commitment to remind everyone that our most important moments should be enjoyed safely. And to do that the best choice is always Heineken 0.0.
Group chats are increasingly where friendships live today. People are now relying on them so much, they’re replacing time spent IRL. A meme here and gif there gives us the illusion of staying in touch, but it can never replace…
In Seoul, social life is shrinking. Streets are crowded, and having people over is hardly practical. But even as the city feels like it’s run out of space to socialise, one solution has been hiding in plain sight: rooftops. Unused,…
In October, ads for a dystopian, AI-powered wearable device that promises to be your friend took over New York City billboards, sparking all sorts of reactions. As a brand that exists to help people overcome barriers to a more fulfilling…
Turns out that the way to spend less time on social media is by… socialising. LePub Milan’s latest campaign for Heineken shows what happens when Joe Jonas and other top tier influencers don’t have anyone to influence. Sorry, social media.
When the world was called back to the office, Heineken® saw an opportunity to bring something else back — the afterwork. Set against the monotone of a real “return-to-office” email, Return to the Office turns corporate jargon into a rallying…
45% of football fans admit they’ve stopped watching a match to avoid jinxing the result. Like Marco, a die-hard supporter who believes his team loses whenever he watches live. So for the Champions League Final, Heineken and LePub Milan didn’t…
Half of football fans have match-day superstitions. Like Amelie and Sophie, two London-based supporters who can’t watch a game at the stadium without hitting their lucky pub first. That’s why Heineken® and LePub Milan did more than just bring them…
In Latin America, UEFA Champions League games kick off right in the middle of the workday — and let’s face it, staying focused on video calls while your team is playing is almost impossible. So Publicis Argentina and LePub Milan…
LePub Milan presents Starring Bars – a global initiative to film all HEINEKEN® commercials in partner bars that need help. So when they’re not serving beers, they serve as sets, benefiting from rental income, production makeovers, and global visibility. HEINEKEN®…
