When the pandemic threatened bars, Heineken turned their shutters into billboards. Then, other hard times appeared: an energy crisis and a terrible Brazilian government.
And one more time, Heineken was ready to help its partners.
Heineken created Beer Power to help bars by transferring the energy from its solar farms to bars and making them save up to 20% on their electricity bill.
To launch the program, Heineken brought a taste of it to them, by turning billboards into solar panels directly connected to freezers inside bars.
