This year Heineken is turning 150. The perfect time to remind people of our heritage and celebrate our history. And maybe we’ll even cheer to our barley, malt and… a bunch of other things in which people are clearly interested in. Or, and this is just and idea, we could talk about the only thing we all care about aka the good times. After all it’s been 150 years of good times. One way or another.
150 years of Whateverken
Agency
Milan
Other projects Heineken
Heineken’s Hidden Message
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Deadpool & Wolverine
How to make two best bubs come together? With Heineken® Silver. Heineken® teamed up with Marvel Studios’ Deadpool & Wolverine on a campaign that focuses on "no bitter endings". Enjoy #DeadpoolAndWolverine responsibly. In U.S. theaters July 26
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Pubs are culturally significant pieces of Irish history, but many are now struggling to keep their doors open. Heineken’s Pub Museums is an initiative that turns historic Irish pubs into virtual museums to help safeguard them. Thanks to the work…
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LaundroMatch
In South Korea, bars close before Uefa Champions League matches begin. But there is one place that stays open 24/7: laundromats. For this reason, Heineken partnered with Washenjoy, the top laundromat chain, and SPOTV, the only broadcaster showing the UEFA…
#TheSuperstitiousCall
To celebrate real hardcore fans, LePub Milan and Heineken partnered up with Jorge, the most superstitious football fan, and gave everyone the chance to make #TheSuperstitiousCall to get some luck for their team during the 2024 UEFA Champions League Final.
True Hardcore Fans
What makes a hardcore fan…really hardcore? Is it…waiting long hours for an autograph? Naming your pet after your favourite football player? Never watching a game without your lucky sock? Staying up all night for the match? All of the above,…
The Gaming Fridge
When not all nights out are out, gamers still need a way to get their cold beers in. Heineken reveals ‘TH3 G4M1NG FR1DG3’ - a custom-made PC that works inside a Heineken beer fridge thanks to an innovative cooling system…
